A mark of permanence for accountants and family offices
Accountants, wealth managers and family offices sell continuity. How a monogram or seal says it, with examples on letterhead, annual accounts and Christmas cards.
You are selling continuity
A client who gives a firm their accounts, their investments or their family’s affairs wants to know the firm will still be there in twenty years. The mark on the door should say that before the first meeting. Graphs, arrows and abstract swooshes say growth; a seal says permanence.
The seal on the accounts
Illustrative scene made from a real Fable design; not a photograph of a delivered order.
Lang & Crane bind their annual accounts in a cover that carries the same pale blue arms as their letterhead: a gold band with three red stars and a quill. A report that arrives looking like this is read with more respect than one stapled in the corner.
Choosing the symbol
A design made with Fable Heraldry: a decorative emblem, not a grant of arms.
A quill for the writing of accounts. An old iron key for things kept safe. Stars for guidance. A crane, the old emblem of vigilance, stands on one foot holding a stone so that if it falls asleep the stone drops and wakes it. Choose one and draw it well.
Monogram or arms
A design made with Fable Heraldry: a decorative emblem, not a grant of arms.
A monogram of the partners’ initials is the safest choice for a firm that may change its name. Arms like the Crane shield above suit a family office or a firm named after its founder, and they look superb on a bound report.
Where it pays back
Illustrative scene made from a real Fable design; not a photograph of a delivered order.
The mark appears on letterhead, invoices, engagement letters, report covers and the Christmas card that stands on a client’s mantelpiece for a month. That last one is often the most seen thing you send all year.
Start
Fable draws a monogram or seal for your firm, free to preview. With the Business pack you keep it with commercial use in writing, brand files and a stationery collection: letterhead, business cards, invoices that add up, contracts, report covers and compliments slips, with Word versions. A Fable design is a decorative emblem, not a grant of arms.