Letterhead examples: twelve pages that look established

Letterhead examples from law firms, practices, studios, hotels and estates, and what each one teaches about layout, the mark, paper and the second page.

What good letterhead has in common

Good letterhead is mostly empty. It carries one mark, the name, a few contact details and a great deal of white space, so the letter itself has room. The examples below come from different trades, but they share that restraint. Every one of them is drawn from a real Fable design.

The law firm: centred and calm

Hale & Whitmore letterhead and a tented appointment card reading Your consultation, on a walnut desk in afternoon light with an inkwell and fountain pen.

Illustrative scene made from a real Fable design; not a photograph of a delivered order.

Preview a mark

Hale & Whitmore centre a small seal over the firm’s name with one fine rule beneath. It is the most traditional layout and still the most trusted. Regulatory details go in a quiet footer.

The practice: a crest at the head

Holloway Medical letterhead and appointment card with a coat of arms showing the rod of Asclepius, on an oak desk with a stethoscope and fountain pen.

Illustrative scene made from a real Fable design; not a photograph of a delivered order.

Holloway Medical set the rod of Asclepius arms at the top of an otherwise plain page. A referral letter should look clinical first; the crest is a signature, not a banner.

The studio: a monogram beside the name

Studio Arden letterhead and a linen proposal cover titled A house by the harbour, each with an interlaced S and A monogram, on a drafting table beside a white house model.

Illustrative scene made from a real Fable design; not a photograph of a delivered order.

Studio Arden put the SA monogram top left, beside the name. It is the modern layout, and it suits architects and designers who will put the same arrangement in the title block of a drawing.

The estate, the hotel and the agency

A Hartley Farm gift tag and letterhead with a red shield of an oak tree and a white stag, on a farm-shop table beside a hamper of apples, honey and bread.

Illustrative scene made from a real Fable design; not a photograph of a delivered order.

See the stationery collection

Hartley Farm, Grand Hotel Halden and Ashdown Estates each lead with a coloured crest, because their letters are as much about welcome as business. A coloured crest on warm paper is the right choice when the reader is a guest or a client at home.

The second page and the rest of the set

Every one of these firms also has a continuation sheet with the mark small and no address, so long letters stay elegant. The same type and colour run through business cards, invoices, contracts and compliments slips.

Make your own

Start your letterhead

Fable draws your mark, free to preview. With the Business pack you keep it with commercial use in writing and brand files, and a stationery collection where you write your own words: letterhead and continuation sheet, business cards, contracts, invoices that add up, certificates and notepads, as print-ready PDF and PNG with an editable Word letterhead. Fable designs are decorative emblems, not grants of arms.