Dental practice logos that feel calm and established
How to give a dental practice a mark that relaxes nervous patients: quiet colours, an old emblem instead of a cartoon tooth, and examples on appointment cards.
Heraldry & Monograms
Read the language of crests, coats of arms and monograms. Explore their symbols and histories, and the ways personal marks live on in stationery, gifts and everyday objects.
Closing gifts that outlast the champagne
A family crest for the new owners, playing cards for the first evening, a woven cushion for the sofa: closing gift ideas that stay in the house.
Realtor business cards that clients keep
Most agents’ cards end up in a drawer. What makes a realtor business card worth keeping, from the front design to the back, the paper and the moment you hand it over.
Realtor logos: keys, oaks and towers
Three old symbols that say home better than a roofline, how to draw a crest for a real estate agency, and what to keep out of the logo.
Law firm letterhead: what a partner’s letter should look like
The parts of a good law firm letterhead, where the mark sits, what goes in the footer and why the continuation sheet matters as much as the first page.
Law firm logos: eight monograms and seals for a practice
Eight ways to give a law firm a mark that looks settled and serious, from interlaced partners’ initials to a seal with scales, with examples on real stationery.